About the brand

About the brand

Hidden Grove is a serene retreat nestled by a lake in a quiet North Sulawesi village, surrounded by hot springs and rice fields. The lodge offers a peaceful escape where nature and culture exist in harmony, attracting travelers seeking rest, rejuvenation, and a deeper connection to their surroundings.

The logo

The logo

The logo blends elements that reflect this unique positioning. Featuring Minahasan tribal art to honor cultural heritage, a coconut tree subtly shaped like a hut to represent the tropical setting, and a circular form inspired by the rocks surrounding the hot springs to ground the brand in its natural environment.

The logo blends elements that reflect this unique positioning. Featuring Minahasan tribal art to honor cultural heritage, a coconut tree subtly shaped like a hut to represent the tropical setting, and a circular form inspired by the rocks surrounding the hot springs to ground the brand in its natural environment.

Brand in Action

Brand in Action

Brand in Action

The result is a visual identity that seamlessly weaves together nature, culture, and sustainability, inviting guests to slow down and reconnect.

The result is a visual identity that seamlessly weaves together nature, culture, and sustainability, inviting guests to slow down and reconnect.

The result is a visual identity that seamlessly weaves together nature, culture, and sustainability, inviting guests to slow down and reconnect.

Design With Heart

Based: Remote. Always ready to connect.

Design With Heart

Based: Remote.
Always ready to connect.

Design With Heart

Based: Remote. Always ready to connect.